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There were cries across the Roman Empire on Sunday when Nicki Minaj deleted her Twitter page. The "Starships" rapper had amassed a large following on the social networking site with 11 million followers. It's unclear exactly why she decided to disable her account, but it may have to do with a recent influx of negativity on her timeline. She was also unhappy when one fansite prematurely posted snippets of her album Pink Friday: Roman Reloaded. Moments before she shut down the page, she tweeted, "Like seriously, its but so much a person can take. Good f*cking bye." (Rap-Up)She also reportedly gave hints of an unwillingness to maintain the account.
There were early signs of trouble. The day before, she wrote, "And that's exactly why I'm paying the barbz DUST right now! And deleting my twitter. Smdh - don't cry 4 me argentina." She added, "On 2nd thought I'll just follow a new set of barbz. The ones I follow r very mean and ratchet.*side eyes them*" Minutes after she deleted the account, the topic #NickiComeBack started to trend, while fans expressed their sadness and anger over her disappearance. Her right hand man Scaff Beezy tweeted, "Sh*t just got real." (Rap-Up)
It is funnier when you consider the fact that she surpassed Eminem as the rapper with the highest followers on tiwtter in January; having gained up to 8.2 million followers, while Eminem has 8.1 million followers. As at sunday night when she deleted her account, she had 11 million followers. If you would ask me what is really behind this, i would say it has to do with her album sales not doing as good as expected.
Okay, people would say 250,000 copies first week is great, but if you consider the fact that she has 11 million followers on twitter, and with all the marketing and promotion that went down months before the album dropped, you would think otherwise. J.Cole did about the same amount his first week with not even a million followers on twitter, and less popularity. I guess Nicki just thought- "if i have 11 million followers on twitter, and 10% of them can't get my album the week it drops, then why am i wasting time and energy on the site."
Her first album, Pink Friday (2010) has sold 1.7 million copies to date, and sold 375,000 copies in its first week. This album is projected to do 80k second week, which is a total of 330,000 in two weeks. I don't think that is good for her career at all. I wish her all the best though. She can still work on building up on the success of the album.
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