Big Sean Speaks on His Aura Gold Clothing Line

Most of the biggest crews in Hip Hop history, from Wu Tang to G Unit, have always had clothing lines that their fans and the world at large could buy into. Big Sean, being a stylish individual that he is, took the bold step and started his own clothing line named, Aura Gold. How did he come up with the name? Read what the G.O.O.D Music artist had to say about that below.

“When I was twenty years old I was sitting  at the table with Kanye, Migo, Nerve, Verbal of the Teriyaki Boyz, like I said, the people who design Bape. So that’s a situation that motherfuckers would kill to be in. I was there as a young G, not just because they believed in my spit or my ability to rap, but they also was like, ‘This kid fresh, he got talent.’ I feel like, in that moment of time, if I didn’t have something that I was doing on my own, like this, like Aura Gold, something that just look good, something that’s just fresh. I feel like that would have been like a waste of my fucking time. People could take it lightly now if they want, they could think it’s just a rapper’s line of clothing, but it’s way deeper than that. We got a lot of great designers, a lot of people who done it for a long time and the experience and knowledge I’ve soaked up from being around the world all shows in the clothes. It is something of way better quality than you’d imagine, so I’m excited about a lot of tastemakers gravitating towards it. We got a lot of 3M shit, a lot of just cool digital camo shit. Just good ass clothes that I’m just really excited about.” (REAL TALK NY Interview)

He then spoke on how the name actually came about...

"The way I was raised, my mom was always talking, growing up, about my aura. It’s in your aura. Your aura shine bright.’ And it just made sense, it was just something that, you know, when you’re a little kid, it just get instilled in your head: aura. And she would always say, ‘Your aura is the golden light around you,’ so it just made sense, Aura Gold. And when I thought about it, and wanted to start my own legacy and start my own clothes or whatever, I didn’t want it to be 'Finally Famous.' I didn’t want it to be what I be saying on the rap shit, I wanted it to be something different. That’s the first thing that came to me, and it was the best name I feel like. It’s something that just translates man.” (REAL TALK NY Interview)