I have always known that Kanye West's wife, Kim Kardashian and the rest of the Kardashian girls make a killing from promoting products on their various social media platforms. There was even a time about 5 years ago when I was carrying out a research on Kim and I discovered she was making (back then) a cool $2,000 on each promo Tweet she put out there for people. But never did I ever imagine that she makes as much as $500,000 per campaign advertisement on her Instagram page.
I know it is quite hard to believe, but that is what US Weekly is saying...
"Kashing in! Kim, Khloé and Kourtney Kardashian are sitting on Instagram gold mines. The Keeping Up With the Kardashians stars' names are so valuable that brand executives shell out six figures for a social media endorsement, Michael Heller, CEO of digital marketing firm Talent Resources (he arranges many of their deals!), exclusively reveals in the latest issue of Us Weekly.
Brands pay up to $500,000 for a campaign to 36-year-old Kim's 94.8 million Instagram followers, Heller says, while sisters Khloé, 32, and Kourtney, 37, can rack up $250,000 for sharing branded snaps with their 64.1 million and 54.3 million followers, respectively.
For her part, the mom of North, 3, and Saint, 15 months (with husband Kanye West), sticks to posting ads for brands she has equity in (such as Kimojis).
Indeed, social media is vital to the Kardashians' multimillion-dollar empire. Adds Heller: "Sponsored posts are about 25 percent of their income!"" (US Weekly)
No time frame is given for how long a campaign would last, but from my experience in the digital ad world, I would say the campaign in this case could mean Kim Kardashian posting ads of the specific product multiple times within a time frame of a month, or three months. I could be wrong, but I am sure the campaign can't be based on a one-off posting by Kim
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