50 Cent's last album was 4 years ago, back in 2009. His 5th album, and last with Intercsope has gone through so much delay and changes in the last 2 years. In a recent interview, 50 indirectly speaks on the causes of these delays to his Street King Immortal album-
"I've been writing new material since I started to release my actual album," Fif said in an interview. "I usually make two albums worth of material to give away during the process of selling the actual record because it's taking a lot longer to position records than it used to. It used to take six to eight weeks at radio and now it's like, twelve. [laughs] You know, it's almost twice the length of time. So because hip-hop culture has, like I said, a youthful audience that has a short attention span, they're not sure it's smoking hot because it would take six weeks for it to get to that peak point where it's everywhere in front of you and now it's taking twelve weeks and they're like, 'I like that but I'm not sure if it's as hot as those other records because it's just a different climate in time.'" (WSJ Live)
What 50 Cent is implying is that it is taking longer for rap music audience to gravitate to the music he has been releasing the last couple of months. Personally, I think he is doing just fine. I have been, and still am bumping his Major Distribution song which features Snoop and Young Jeezy. But, although the My Life song (feat. Eminem and Adam Levine) shot up the charts when it came out, I think it has been affected by the "law of diminishing return" right now. I can't say it sounds as hot and as appealing as it did when it first hit Radio/TV. What I am trying to say is that 50 is trying to get to a level he can no-longer attain. He definitely can't sell 10 million copies with an album anymore. He needs to embrace that fact, and work with the current atmosphere of the music industry, and serve his fan-base with that album they have been patiently waiting on.
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