Isn't that crazy? Album sales are so bad these days that we are in November of 2014, and not one rap album has gone Platinum. In fact, no rap album has gone Gold. Hip Hop album sales are at an all time low currently. And I guess a lot of rappers are scared of dropping their albums right now cos rappers just keep pushing back their albums.
We are at a time when elite rappers like Young Jeezy and T.I have to struggle for many weeks to sell what they normally sold out the gate in their first week in stores. Both artists aren't even close to going Gold...they ain't even close to the 300k mark yet. What's happening? Is it the illegal downloads? I don't think we can keep putting the blame on that. A lot of people outside Hip Hop are still selling huge numbers. At least Taylor Swift just sold over 1.2 million copies in her first week in stores, with her 1989 album. So, what's up with Hip Hop? Could it be that a change is needed?
Currently, Iggy Azalea's "The New Classic" is the highest selling rap album of 2014 with 402k copies sold so far. Only a handful of rappers can go platinum (sell over a million copies) these days...maybe just like 5 rappers. I'd say it is just Drake, Jay Z, Lil Wayne, Kendrick Lamar, Macklemore, and maybe Kanye West that can go platinum in this current atmosphere. Gold is the new platinum right now.
Let's list some of the Hip Hop albums that have dropped this year, and what they have sold so far.
Young Jeezy- Seen It All- 238,000
T.I- Paperworks- 123,000
50 Cent- Animal Ambition- 93,000
Iggy Azalea- The New Classic- 402,000
Rick Ross- Mastermind- 380,000
Wiz Khalifa- Blacc Hollywood- 184,000
Lecrae- Anomaly- 185,000
Logic- Under Pressure- 90,000
ScHoolboy Q- Oxymoron- 334,000
Game- Blood Money: Year of the Wolf- 52,000
Ab Soul- These Days- 40,000
Kid Ink- My Own Lane- 130,000
G Eazy- These Things Happen- 100,000
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