Nas Talks About His Sneaker Venture (12AM:RUN)

Nas is currently building a sneaker store in Las Vegas that will be functional before the end of the year. While discussing his new Sneaker Venture (12AM:Run) during his recent interview with Complex, he was asked why he ventured into that line of business, and he said...

"Everybody was already doing all those other things and those things have those guys' signatures on them. We can all open sneaker stores, but who is going to care enough to do it? Everybody in the country, outside the country, loves sneakers. For me, it was something I wanted to do a long time ago; even before I met Nick. Nick was already doing his thing in the business, so the timing was just perfect."

By the way, it is not that he will be designing a new line of sneakers, or partnering with a known brand; his store, 12AM:Run is just going to be a store where you can get all types of sneakers...from regular Adidas, to Nike's Air-force One's. Nas is the one with the dream and the financial muscle, but the man behind the building and marketing of the store is Vegas business man, Nick Sakai.

In the same interview with Complex, Nick Sakai spoke on why he and Nas decided to open the store in Vegas.

"It’s a great place to open a shop because we have everyone coming to us. It’s fun taking things that we are both passionate about, which is sneakers, and putting it on a big stage. It is very rare to open a store in a city where you have people from all walks of life— East coast, West coast, and overseas coming here every day."