A couple of months ago, it was announced that Nas was starting a new label, Mass Appeal Records with Peter Bittenbender. Now, Nas has signed Detroit rapper, Boldy James to the imprint. Below is what Nas said to confirm this when he was asked about the deal recently on Hot 107.5. 
"All day, yes sir. He spit. He just spit straight raw straight outta the D. Everybody know what it is in the D, and my man right there, he's flowing. It's just easy. It's just easy to see the talent right there and I just wanted to be associated with that. ... I've been hearing what he's been doing and found out he didn't have a deal. When I found out he was still free, I was just trying to see if he was ready to get down with this thing and go all the way with Mass Appeal and I think it's a perfect connection."
Once Nas's contract expires with Def Jam records (in some weeks or so), he will be signed to his own label, Mass Appeal Records. The label would be distributed by RED Distribution, which is under Sony Music. Other artists signed to Nas's Mass Appeal Records include, Bishop Nehru, and Fashawn. Let's see what Nas can do with this label. Ill Will Records didn't do too well back in the day. But I believe he will get it this time around. At least he is signing lyricists like him, and not friends out of sentiment.
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