First Week Sales Projections of Nas's Life Is Good Album

Legendary New York Rapper, Nas dropped his 10th album (Life Is Good) on Tuesday, the 17th of July. After the first day in stores, the album was projected to sell between 115-125k in its first week out. But those numbers have increased since then. According to Weekend Chart Preview, the album is now projected to sell 135k in its first week in stores.

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Nas will debut at #1 on next week's chart, giving Def Jam two titles in the Top 5. Frank Ocean, in his first week of wide release (sans Target), is being featured for $2.99 in Amazon MP3 store. Because of SoundScan rules limiting the pricing to no less than $3.49 in the first four weeks of release, these sales will not count on that chart. Our current projection does not include these sales. *Nas (Def Jam/IDJ) 125-135k Zac Brown Band (Atlantic) 70-80k *Kidz Bop Kids (Razor & Tie) 60-65k Frank Ocean (Def Jam/IDJ) 40-45k (Weakend Chart Preview)



Actually, as a Nas fan for over 13 years now, I was really disappointed with the first sales projections of the album I read. His last album, Untitled (2008), did 187k in its first week 4 years ago, and that didn't have as much promotion as this album. Nas has done everything from appearing in a Nicki Minaj video to having CNN interview him, and everything in-between. And with all the praise the album is getting on twitter, I really thought it would at least hit 200k. Maybe all those people downloaded it illegally.



Anyway, I am a bit happier with this increase in projections. I think if it would make it to like 150k first week, it would be cool. I know he would sell over 200k worldwide. He has a lot of oversees fans.